Our Unconventional Journey: A Family and Business Fusion

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In the bustling city of Pune, our story began not in boardrooms or formal meetings but amidst the lush greenery of local nurseries. Meet Kinjal, Zeel, and Vipul – an unassuming trio challenging norms and breaking stereotypes in the world of business.

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Vipul, the pragmatic entrepreneur, found himself with a mission – to keep his mother-in-law, Kinjal, engaged after Zeel's wedding. The family dynamics shifted when Zeel, Vipul's wife, moved away. Determined to channel Kinjal's love for plants into a venture, Vipul began urging her to start a business of her own.

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On a regular visit to Pune, Kinjal found herself exploring nurseries with Vipul and Zeel. What started as a casual outing turned into a bulk purchase of plants, a gesture fueled by the undeniable bond between mother and daughter. The surplus plants were intended as gifts for Kinjal's friends and family back in Vadodara, but fate had a different plan.

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The idea struck – why not turn this surplus into something more? A seed was planted, and Aanganu - The Earthy Elegance was born. Kinjal's nurturing expertise, Vipul's business acumen, and Zeel's creative flair formed the foundation of their unique venture.

Each member of this family brought distinct skills to the table. Kinjal's hands-on plant knowledge, Vipul's financial expertise, and Zeel's creativity in designing plant-related products and marketing content became the pillars of Aanganu. While their roles were defined, it was the harmony of their individual strengths that made the business flourish.

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Aanganu isn't just a business; it's a testament to the extraordinary outcomes that can emerge from everyday passions, familial bonds, and a shared vision. Join us on this journey where family, business, and the beauty of plants converge in a way that's not just relatable but also a celebration of breaking the conventional norms.

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Passion for plants runs deep in our roots. At Aanganu, we don't just see plants; we see life, joy, and an opportunity to spread love. Our journey is fueled by the desire to share the unparalleled joy of nurturing plants, making them not just a part of your space but a unique gifting option for your loved ones or in the corporate world. Join us in weaving green tales that transcend boundaries and create moments of connection through the beauty of plants.